вЂњProvidence isВ aimed at setting the benchmark across all of Australia, on a number of layers for master-planned communities and this is just another tier of promiseвЂќ.

Oliver Hume Queensland joint managing director Brinton Keath praised the technology as вЂњa strong digital offering aimed solely to be attractive to the primary customer base which is the digital savvy, under 30вЂ™ Millennial generation.вЂќ вЂњThe digital path makes the process simpler for buyers who want to see the whole package the existing communityвЂ™s residents, the masterplan, the neighbourhoods and all the lifestyle options clearly mapped out in front of them and just like a computer, they can save their favourites and email them to browse through at home later,вЂќ he said. Providence Project Director Michael Khan said the digital sales display added entertainment and engagement value to the process of finding a new home in a vibrant new community.

вЂњThis isnвЂ™t digital disruption, but rather AustraliaвЂ™s first all-digital sales platform introduced through the fresh new Providence community,вЂќ he said. вЂњWe looked to the worldвЂ™s most progressive international companies like Apple and Tesla to differentiate our customer experience we planned the Providence sales centre to facilitate top-level customer engagement and experience and from here we were inspired and committed to creating a new experience benchmark in residential land sales,вЂќ Mr Williams said. Taking design cues from the Apple вЂgenius bar,вЂ™ MartinsвЂ™ brand strategist Brett Williams said the company began researching how the emerging millennial generation interact and communicate and worked to implement these techniques into the digital offering under the roof of the multi-million dollar sales and community centre. The suite was a collaboration between Providence developer Amex Corporation, sales and marketing group Oliver Hume and advertising agency, Martins Brand House.

The 7000-lot Providence community has secured more than 680 sales since it was launched in May 2014. The digital sales suite, housed in ProvidenceвЂ™s sales and community centre, was opened in April this year at a cost of $3.2 million. One of southeast QueenslandвЂ™s fastest growing communities is now home to AustraliaвЂ™s first all-digital sales centre, offering home and land buyers a fully interactive and paperless platform to browse, select and purchase residential packages in South Ripley.

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